If you’re a business owner, you’ve probably had your ears drummed off with how important it is to make your business sound interesting to people. But sometimes, it’s easier said than done. It can be difficult to summarize everything your business does while keeping it interesting.
No matter what type of business you run, there will be many moments where you will have to explain what you do to someone or a group of people. That is why you need to learn how to make what you do catch anyone’s attention. These 5 tips will help you in making your business appear to be the best thing after sliced bread (lol):
1. Focus on the things that are new or unique about your brand
One thing I’ve come to realise is that there are very few new fields. Whatever business you’re into, there are many other businesses that have done it for longer and maybe even better. One mistake a lot of people make when talking about their businesses is simply saying the line of business they are in – “hi I’m into fashion”, I bake bread”. Nobody wants to hear about your bread business. What they want to hear is what makes you different from others. Here are some ways you can present your brand as being unique:
- Mention WHY you do what you do: Sometimes, the spark of your business is in the story of how you began. When you mention why you started your business, it leads you to talk about the unique problem(s) you solve, and that is what people are interested in.
- Mention HOW you do what you do: Some businesses are unique because of their processes. That’s why handcrafted fashion items are more expensive than those made in factories. If you use a secret recipe in your bakery, mention that. If you create all your designs from scratch, that’s something worth talking about.
- Mention WHO helps you do what you do: People are often interested in people. The most interesting thing about your business could be the people who help you run it. For example, do you have an all-female staff? Do you only hire chefs who have undergone over 20 years of culinary training? These are things that make your business sound much more interesting to people.
2. Be a storyteller
Never make a pitch sound like a pitch. People would rather listen to stories than listen to things that seem like prepared presentations. You need to learn the art of storytelling if you are going to sell your business to people. Start with the origin of your business, tell the stories of the people whose problems your business solved, describe the things that make you so passionate about your business. You need to sell emotions, rather than services. If you are not a good storyteller, it’s time for you to either learn how to tell stories or hire someone who can.
Talk about your business with passion
Passion is such an enticing thing. There is something endearing about someone who is passionate about what they do. If you are not passionate about your business, it might be tough for you to sell it. When you speak about your business with passion, the excitement in your voice is contagious, and it makes what you’re saying all the more interesting.
Tell people what they want to hear
You need to talk about the parts of your business that are relevant to the person you are talking to. Never make the mistake of having a general line that you give to everyone. Think about what part of your business the person or people you are speaking to would be most interested in and focus on that part more. If you’re talking to a group of investors, talk about your business in terms of sales and sales potential. If you’re talking to tech bros, talk about how your business is easily accessible even digitally. Refine your message to the people you are talking to.
Telling people about your business becomes easier when you master how to make it exciting. It is an unavoidable part of being a business owner, and so you need to go hard on it. These 4 tips will make ANY business sound interesting to anyone. Give them a try and see people suddenly become more interested in what your business has to offer.
If you’re a small business owner, getting more awareness for your business is probably the most important thing to you. Every business wants new customers. The more the merrier, right?
However, it might seem like a Herculean task to get the word out about your business. How do you get more people to know about what you can do for them? It’s easy. Here are 7 easy ways to get your business out there:
1. Get other people to do it
Customers always prefer to listen to what people say about you than what you say about yourself. That’s why referral systems are so genius. Take a leaf from the greats – PayPal, Uber, even Google. No matter what type of business you run, referrals are the best way to spread the word about your business and attract new clients. Word-of-mouth works wonders for creating publicity for your business. Think about it – how many products or brands have you bought into simply because a friend or family member recommended it to you? If you want to create more awareness about your business, you need to implement a system that actively encourages referrals from your current customers. You could offer rewards in exchange for referrals, e.g. discounts.
2. Work on your website
If you do not already have a website, you need to get one right now. In this digital age, people spend hours staring at their phone screens. You need to be wherever your target audience is, so if their eyes are focused on digital screens, you need to make sure they can find your business there. Even if you already have a website, you need to make sure it is visible. You need to check your website often to make sure the content and design are optimized and up-to-date. If you don’t understand how to, you can simply hire a website design company to do the heavy-lifting for you.
3. Place your business on listing platforms
Websites aren’t the only way you can boost your business’ visibility online. When you look up “photographers in Port Harcourt,” the first page of the search engine will probably be full of online directories. You need to ensure that every time someone searches the internet for a service you offer, your business is one of the first to come up. Some examples of online directories with high SEO rankings in Nigeria include FineLib, BusinessList, VConnect, etc.
4. Promote your expertise
One way to publicise your business is by publicising your expertise. When people see that you know what you’re doing, they will seek your business naturally. One way to do this is through blog posts. For example, if you run a construction company, you can write blog posts that show you have in-depth knowledge about different aspects of construction. This way, you become a thought leader that people seek out because they trust that you are an expert in your industry. Another way you can promote your expertise is through seminars or panel discussions on topics that are relevant to your field.
5. Partner with other people
One great way of promoting your business is by partnering with people who already have influence among your target audience. You could partner with influencers or even complementary brands. For example, if you run a bakery, you can partner with a coffee shop. Influencers, when chosen well, are great partners when it comes to creating awareness about your business. The key is to choose influencers that appeal to your specific target audience, and package your message well enough that it doesn’t feel forced. And for clarity, when we say “influencers”, we don’t necessarily mean those that will eat up your entire revenue for the year (there are different levels to it).
6. Physical placements work, too
Even if your business is fully digital, placing it in physical spaces helps to increase people’s awareness about it. When you’re trying to get more people to know about your business, it is important to get in their faces. You don’t have to spend a lot of money on billboards or newspaper ads. Sometimes, little things help to place your brand at the front of peoples’ minds. You can place stickers on or in areas that your target audience frequent. If you have a very tight budget, you can get people to act as your physical spaces without them even knowing. Give out branded items to some of your frequent customers or key influencers, and watch the magic happen. If you run a car dealership, give out custom keychains. Whatever you do, just make sure your business is everywhere your audience is.
7. Good old networking
- Networking is an age-old strategy for getting the word out about what you do. When you go to events, introduce yourself to people and slip your business into the conversation. You need to attend events that are relevant to your industry and your target audience. The key to networking is to approach conversations with a “here’s how I can help you” attitude instead of a “here’s how you can help me” one.
The more people that know about your business, the more you grow your brand. If you’re a small business owner, you understand the importance of publicity and awareness in boosting sales and brand recognition. If you use even one of these 7 tips, your business will get the visibility you want in no time.