David Ogilvy, the famous advertising maestro once said, “when I write an advertisement, I don’t want you to tell me that you find it creative, I want you to find it so interesting that you buy the product.” What Ogilvy has given us here is a simple definition of copywriting, which is writing to sell.
Copywriting (also referred to as, “copy”) is a form of writing, mainly to generate sales. It is usually persuasive and evokes emotion, so much that it gets customers to take action. This can be as major as buying a product or as basic as following a social media page.
Content writing, on the other hand, is an educative, entertaining, and informative form of writing. It focuses on producing engagement with a target audience. It fosters goodwill, builds trust, and creates bonds that go beyond instant purchases. It sells you the idea behind the product or services.
Below are some differences between both concepts
- It is written to get people to take action
- It is persuasive in nature
- Focuses on instant sales
- It is a one-way sales technique: It is interested in selling only
- Focuses on the inherent uses/features of a product or service
- Short term goals with immediate returns
- It is written to turn leads into prospects, prospects into customers, and customers into repeat buyers
- It is strategic in nature
- Focuses on productive engagement with a targeted audience
- It is a two-way sales technique: it creates room for conversation or feedbacks
- Focuses on the idea behind the product or service
- Long term goal with lifetime returns
Now, to the question of which one to do, this quote by Copyblogger will serve.
“Copywriting without content is a waste of good copy, and content without copywriting is a waste of good content.”
Starting a new business or thinking of growing your existing business can be a mentally tasking thing to do. It often takes a lot of patience, consistency, and hard work. These six steps, in our opinion, would help you simplify the process of starting any business.
1. Self evaluation
self evaluation is key. Look inward, ask yourself “Am I cut out to run a business of my own?” “ Am I ready to face the hurdles of being a business owner?” because sincerely, running a start up business or even working towards the growth of an existing one is not always a smooth ride. But if you can self-evaluate appropriately, you may be saving yourself from unnecessary hurdles. That said, running a business can be a very pleasant experience (if done right)
2. Choose The Right Business To Run
You need to understand what business is right for you. Study your environment, find out what they need and how you can meet their needs through the product or services you intend to create. Business is beyond what you enjoy doing, it is a fusion of what you like, and how it solves problems.
3. Research And Re-evaluate Your Idea
Conducting research is key to the success of any project. Don’t jump into pushing your idea to the market. Do some research about this big idea of yours: study the market, competitors involved, cost implications, target audience, pricing, the skills required for success, and so on.
4. Consider Merging With An Existing Brand
We know the title, “Founder/CEO” feels nice. Do you know what’s nicer? Owning a part of something successful. Another way to go can be partnering with an existing business; pool your resources together, rely on your individual strengths, and take on the market. Ever wonder why investors trust startups with more than a lone founder more? It is this point on the power and resilience of partnership.
5. Have A Business Plan
Hardly has any business ever gone according to plan. But it’s good to have one (whether official or not). A business plan gives you a sense of direction; a clear picture of what your business is, can be, and what it is not.
6. Put A Date To It
Timing is very key to success in business. Do a proper analysis on when will be a good period to start. Starting a sweater brand, for example, you know you don’t want to market that in a hot season. Winter season may be the perfect time to show people how warm your sweater makes people feel. After all said, It’s time to cut the anchor, captain! Let’s roll!
We hope you find a tip or two here useful in launching that your new idea.