David Ogilvy, the famous advertising maestro once said, “when I write an advertisement, I don’t want you to tell me that you find it creative, I want you to find it so interesting that you buy the product.” What Ogilvy has given us here is a simple definition of copywriting, which is writing to sell.
Copywriting (also referred to as, “copy”) is a form of writing, mainly to generate sales. It is usually persuasive and evokes emotion, so much that it gets customers to take action. This can be as major as buying a product or as basic as following a social media page.
Content writing, on the other hand, is an educative, entertaining, and informative form of writing. It focuses on producing engagement with a target audience. It fosters goodwill, builds trust, and creates bonds that go beyond instant purchases. It sells you the idea behind the product or services.
Below are some differences between both concepts
- It is written to get people to take action
- It is persuasive in nature
- Focuses on instant sales
- It is a one-way sales technique: It is interested in selling only
- Focuses on the inherent uses/features of a product or service
- Short term goals with immediate returns
- It is written to turn leads into prospects, prospects into customers, and customers into repeat buyers
- It is strategic in nature
- Focuses on productive engagement with a targeted audience
- It is a two-way sales technique: it creates room for conversation or feedbacks
- Focuses on the idea behind the product or service
- Long term goal with lifetime returns
Now, to the question of which one to do, this quote by Copyblogger will serve.
“Copywriting without content is a waste of good copy, and content without copywriting is a waste of good content.”
Starting a new business or thinking of growing your existing business can be a mentally tasking thing to do. It often takes a lot of patience, consistency, and hard work. These six steps, in our opinion, would help you simplify the process of starting any business.
1. Self evaluation
self evaluation is key. Look inward, ask yourself “Am I cut out to run a business of my own?” “ Am I ready to face the hurdles of being a business owner?” because sincerely, running a start up business or even working towards the growth of an existing one is not always a smooth ride. But if you can self-evaluate appropriately, you may be saving yourself from unnecessary hurdles. That said, running a business can be a very pleasant experience (if done right)
2. Choose The Right Business To Run
You need to understand what business is right for you. Study your environment, find out what they need and how you can meet their needs through the product or services you intend to create. Business is beyond what you enjoy doing, it is a fusion of what you like, and how it solves problems.
3. Research And Re-evaluate Your Idea
Conducting research is key to the success of any project. Don’t jump into pushing your idea to the market. Do some research about this big idea of yours: study the market, competitors involved, cost implications, target audience, pricing, the skills required for success, and so on.
4. Consider Merging With An Existing Brand
We know the title, “Founder/CEO” feels nice. Do you know what’s nicer? Owning a part of something successful. Another way to go can be partnering with an existing business; pool your resources together, rely on your individual strengths, and take on the market. Ever wonder why investors trust startups with more than a lone founder more? It is this point on the power and resilience of partnership.
5. Have A Business Plan
Hardly has any business ever gone according to plan. But it’s good to have one (whether official or not). A business plan gives you a sense of direction; a clear picture of what your business is, can be, and what it is not.
6. Put A Date To It
Timing is very key to success in business. Do a proper analysis on when will be a good period to start. Starting a sweater brand, for example, you know you don’t want to market that in a hot season. Winter season may be the perfect time to show people how warm your sweater makes people feel. After all said, It’s time to cut the anchor, captain! Let’s roll!
We hope you find a tip or two here useful in launching that your new idea.
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If you’re a business owner, you’ve probably had your ears drummed off with how important it is to make your business sound interesting to people. But sometimes, it’s easier said than done. It can be difficult to summarize everything your business does while keeping it interesting.
No matter what type of business you run, there will be many moments where you will have to explain what you do to someone or a group of people. That is why you need to learn how to make what you do catch anyone’s attention. These 5 tips will help you in making your business appear to be the best thing after sliced bread (lol):
1. Focus on the things that are new or unique about your brand
One thing I’ve come to realise is that there are very few new fields. Whatever business you’re into, there are many other businesses that have done it for longer and maybe even better. One mistake a lot of people make when talking about their businesses is simply saying the line of business they are in – “hi I’m into fashion”, I bake bread”. Nobody wants to hear about your bread business. What they want to hear is what makes you different from others. Here are some ways you can present your brand as being unique:
- Mention WHY you do what you do: Sometimes, the spark of your business is in the story of how you began. When you mention why you started your business, it leads you to talk about the unique problem(s) you solve, and that is what people are interested in.
- Mention HOW you do what you do: Some businesses are unique because of their processes. That’s why handcrafted fashion items are more expensive than those made in factories. If you use a secret recipe in your bakery, mention that. If you create all your designs from scratch, that’s something worth talking about.
- Mention WHO helps you do what you do: People are often interested in people. The most interesting thing about your business could be the people who help you run it. For example, do you have an all-female staff? Do you only hire chefs who have undergone over 20 years of culinary training? These are things that make your business sound much more interesting to people.
2. Be a storyteller
Never make a pitch sound like a pitch. People would rather listen to stories than listen to things that seem like prepared presentations. You need to learn the art of storytelling if you are going to sell your business to people. Start with the origin of your business, tell the stories of the people whose problems your business solved, describe the things that make you so passionate about your business. You need to sell emotions, rather than services. If you are not a good storyteller, it’s time for you to either learn how to tell stories or hire someone who can.
Talk about your business with passion
Passion is such an enticing thing. There is something endearing about someone who is passionate about what they do. If you are not passionate about your business, it might be tough for you to sell it. When you speak about your business with passion, the excitement in your voice is contagious, and it makes what you’re saying all the more interesting.
Tell people what they want to hear
You need to talk about the parts of your business that are relevant to the person you are talking to. Never make the mistake of having a general line that you give to everyone. Think about what part of your business the person or people you are speaking to would be most interested in and focus on that part more. If you’re talking to a group of investors, talk about your business in terms of sales and sales potential. If you’re talking to tech bros, talk about how your business is easily accessible even digitally. Refine your message to the people you are talking to.
Telling people about your business becomes easier when you master how to make it exciting. It is an unavoidable part of being a business owner, and so you need to go hard on it. These 4 tips will make ANY business sound interesting to anyone. Give them a try and see people suddenly become more interested in what your business has to offer.
If you’re a small business owner, getting more awareness for your business is probably the most important thing to you. Every business wants new customers. The more the merrier, right?
However, it might seem like a Herculean task to get the word out about your business. How do you get more people to know about what you can do for them? It’s easy. Here are 7 easy ways to get your business out there:
1. Get other people to do it
Customers always prefer to listen to what people say about you than what you say about yourself. That’s why referral systems are so genius. Take a leaf from the greats – PayPal, Uber, even Google. No matter what type of business you run, referrals are the best way to spread the word about your business and attract new clients. Word-of-mouth works wonders for creating publicity for your business. Think about it – how many products or brands have you bought into simply because a friend or family member recommended it to you? If you want to create more awareness about your business, you need to implement a system that actively encourages referrals from your current customers. You could offer rewards in exchange for referrals, e.g. discounts.
2. Work on your website
If you do not already have a website, you need to get one right now. In this digital age, people spend hours staring at their phone screens. You need to be wherever your target audience is, so if their eyes are focused on digital screens, you need to make sure they can find your business there. Even if you already have a website, you need to make sure it is visible. You need to check your website often to make sure the content and design are optimized and up-to-date. If you don’t understand how to, you can simply hire a website design company to do the heavy-lifting for you.
3. Place your business on listing platforms
Websites aren’t the only way you can boost your business’ visibility online. When you look up “photographers in Port Harcourt,” the first page of the search engine will probably be full of online directories. You need to ensure that every time someone searches the internet for a service you offer, your business is one of the first to come up. Some examples of online directories with high SEO rankings in Nigeria include FineLib, BusinessList, VConnect, etc.
4. Promote your expertise
One way to publicise your business is by publicising your expertise. When people see that you know what you’re doing, they will seek your business naturally. One way to do this is through blog posts. For example, if you run a construction company, you can write blog posts that show you have in-depth knowledge about different aspects of construction. This way, you become a thought leader that people seek out because they trust that you are an expert in your industry. Another way you can promote your expertise is through seminars or panel discussions on topics that are relevant to your field.
5. Partner with other people
One great way of promoting your business is by partnering with people who already have influence among your target audience. You could partner with influencers or even complementary brands. For example, if you run a bakery, you can partner with a coffee shop. Influencers, when chosen well, are great partners when it comes to creating awareness about your business. The key is to choose influencers that appeal to your specific target audience, and package your message well enough that it doesn’t feel forced. And for clarity, when we say “influencers”, we don’t necessarily mean those that will eat up your entire revenue for the year (there are different levels to it).
6. Physical placements work, too
Even if your business is fully digital, placing it in physical spaces helps to increase people’s awareness about it. When you’re trying to get more people to know about your business, it is important to get in their faces. You don’t have to spend a lot of money on billboards or newspaper ads. Sometimes, little things help to place your brand at the front of peoples’ minds. You can place stickers on or in areas that your target audience frequent. If you have a very tight budget, you can get people to act as your physical spaces without them even knowing. Give out branded items to some of your frequent customers or key influencers, and watch the magic happen. If you run a car dealership, give out custom keychains. Whatever you do, just make sure your business is everywhere your audience is.
7. Good old networking
- Networking is an age-old strategy for getting the word out about what you do. When you go to events, introduce yourself to people and slip your business into the conversation. You need to attend events that are relevant to your industry and your target audience. The key to networking is to approach conversations with a “here’s how I can help you” attitude instead of a “here’s how you can help me” one.
The more people that know about your business, the more you grow your brand. If you’re a small business owner, you understand the importance of publicity and awareness in boosting sales and brand recognition. If you use even one of these 7 tips, your business will get the visibility you want in no time.
How can you handle social media without stress? In today’s world, no business can thrive without having a strong social media presence. However, managing your business’ social media page can be tough, especially when you’re doing it all by yourself.
Managing social media for your business doesn’t have to be stressful. Here are 5 useful tips for managing a stress-free and effective social media page:
1. Plan Ahead
The biggest mistake you can make with your brand’s social media page is to just dive in and start posting. You need to plan ahead. One way to do this is by creating a social media calendar. Sometimes, the toughest part about handling your business’ online presence isn’t the posting – it’s thinking of what to post. Every business should have a one-month content calendar ahead of posts. This way, you don’t have to stress yourself thinking of new ideas. You can just go to your social media calendar and pick the day’s post.
2. Use Post-Scheduling Tools:
You don’t have to sit by your phone all day, waiting for the set time to post. It can be stressful, with the many factors that could affect your regular posting. Phones can die, leaving you with no way to post; you can get carried away and forget to post at the set time; network services can slow you down. When you use post-scheduling tools, you don’t have to worry when unforeseen circumstances make it hard for you to post when you want to post. Post-scheduling platforms like Buffer, Hootsuite, and Sprout Social can help you schedule many posts across multiple social media platforms, all at the same time. These easy-to-use tools make it possible to manage your business’ social media page without stress.
3. Use Chatbots where possible:
Handling social media isn’t just about making posts. It’s also about answering inquiries, managing complaints, and sometimes taking orders (depending on the type of business). It can be tough to stay online all the time, especially since customers expect speedy replies to their messages. Instead of having to respond to every single message that comes in, you can use a chatbot to respond to certain basic messages. For example, you can program automated responses to price inquiries. Of course, chatbots cannot beat the human touch added when a real person handles social media, and so you can take over from the chatbot when queries are too advanced. Some chatbots you can use include MobileMonkey, Chatfuel, Manychat, etc.
4. Identify your audience:
You can waste a lot of time pandering to an audience that is not your target audience. One thing that makes social media managers burn out fast is trying to play to all audiences. Even the most generic brands have specific target audiences for social media posts. Playing to all audiences is like trying to please everyone – it’s tiring and often not effective. Sometimes, your audience isn’t even on the social media platform you spend the most time on. Your business doesn’t even have to be on all social media platforms. Do some research beforehand and figure out who your audience is, what social media platforms they use, and what times they frequent them. Otherwise, you will burn yourself out trying to put your business on platforms your target audience do not even frequent
5. Pay attention to social media metrics:
Social media metrics exist, not just to check your progress, but to make social media management easier. When you pay attention to social media metrics, you see the kind of content that does well, and the kind that doesn’t. Social media is all about playing to your audience. You can’t keep making motivational posts when your audience reacts better to the entertaining ones, and vice versa. It might not seem like much, but it is much easier to manage social media pages when you’re providing the right content that your audience wants.
Bonus Tip #6:
Take a break sometimes. You’re not a machine. Check your workload to make sure you’re not doing too much. If you’re running your business and handling its social media at the same time, consider outsourcing your social media management to someone else. You can’t run an effective page if you’re tired all the time.
Social media management isn’t hard when you know what to do. These 5 simple tips can make all the difference for your business’ social media page, and unburden you of a load of stress. Managing a social media page shouldn’t be a difficult job – you just need to know what to do.