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Discover a niche for your beauty brand and unlock its full potential with our 3-day Niche Discovery Program.

Gain the clarity, differentiation, and strategic roadmap you need to succeed in the beauty industry.

Do you find yourself struggling to answer the following questions?

  • How can I stand out from other people selling the same products as I do?
  • What kind of people should I be catering for?
  • How do I reach the kind of people that need and can afford my products
  • How do I constantly increase my customer base and sales?
  • How do I find a niche that’s not too broad or too narrow for expansion?
  • How do I develop a captivating brand message?
  • What marketing channels should I focus on with the little time I have?
  • How do I become the brand people are raving about?

The answer to these questions is packed in our 3-day Niche Discovery Program In this 3 -day one-on-one call, you will be walked through the following steps


Comprehensive Brand Audit:

We start by analyzing the following for your business

  • current business model
  • Branding system
  • Sales & marketing strategy
  • Social media

The end goal is to help you identify strengths, weaknesses, and opportunities for growth.


Competitive Analysis

Next, we analyze your industry and identify opportunities for differentiation.

  • Industry gap analysis
  • Product gap analysis
  • Brand values and product selection

Target Audience Selection:

In this stage, we will collaborate with you in identifying profitable target audiences you can focus on serving as a brand. This covers:

  • Customer segmentation, 
  • Drawing your customer persona
  • Customer value framework

Find your niche and unique brand positioning:

Help clients identify the unique strengths and values they have that can form their brand positioning. You will leave this session with a

  • A clearly defined niche
  • A brand positioning statement
  • A brand message/brand promise

Design Your Branding and Marketing Roadmap

Based on your brand positioning, we will create a customized marketing strategy that outlines the channels, tactics, and messages that will effectively reach your target audience. This covers:

  • Brand identity recommendation
  • Product packaging recommendation

Bonus Step

Free 3 months access to DoersClub, our exclusive community of founders who are helping one another smash their goals.

I need this! Let’s Do It

Book My Niche Discovery Session for $1,000

4 Reasons Why You Should Sign Up For Our Niche Discovery Call

End the confusion you are having in running your business. Enough of claiming you are a “premium organic skincare brand” today and running a promo on “affordable makeup products” tomorrow. This is costing you time and wasted effort.

Being generic doesn’t work anymore. Consumers no longer buy from people without a defined specialty. Defining your niche is the fastest way to become a brand people dream of being able to afford.

Not having a clearly defined target audience is an expensive mistake. You will keep speaking to the wrong people. Also, you will be pushing away the right customers as you aren’t clear on who you are targeting.

Defining your niche is the surest way to becoming a brand that can charge any amount and people will still pay.

Tired of business as usual? Make your beauty
business more enjoyable to run

Book My Niche Discovery Session

Why Trust Us

We are experts at brand positioning for beauty brands
Our founder, Yemi Ajibade, has helped several beauty brands reach 6-figure sales in as low as 8 months. A Certified Brand and Marketing Strategist from the University of London and Nexford University, USA, respectively, Yemi has guided over 1,500 entrepreneurs across the globe in becoming more profitable.

Awarded & won grants by: Meta, MEA Markets Award

What happens when I sign up for the Niche Discovery Program?


Fill out a detailed form

This form takes less than 5 minutes to complete and allows us to collect enough information to prepare for your first call.

Make payment


Choose your preferred days and time


Get your makeup ready for a time of your life

Frequently asked questions

What is the Niche Discovery Program for beauty brands?

The Niche Discovery Program is a comprehensive 3-day journey designed to help beauty brands uncover their unique niche, refine their target audience, and develop a strategic brand positioning and marketing roadmap for sustainable growth.

Why is finding a niche important for my beauty brand?

In today’s competitive market, a clearly defined niche sets you apart, allowing you to cater to specific customer needs. It leads to stronger brand identity, higher customer loyalty, and the potential to command premium prices.

How does the program work?

The program consists of a series of one-on-one calls with our expert, Yemi Ajibade. It’s divided into five steps: Comprehensive Brand Audit, Competitive Analysis, Target Audience Refinement, Finding Your Niche, and Designing Your Branding and Marketing Roadmap.

What can I expect from the Program?

We’ll analyze your current business model, branding, sales, marketing strategies, and social media presence then help you find a niche you can own. The goal is to identify your strengths, weaknesses, and opportunities for growth in the beauty industry. You also get perks like beauty landing page templates, Facebook/Instagram ad concepts, and email marketing topics.

How does the program help me find my niche?

Through collaborative sessions, we’ll help you identify profitable target audiences and unique strengths that will form the foundation of your brand positioning. You’ll leave with a clearly defined niche, brand positioning statement, and brand message.

Will I receive a customized marketing strategy?

Yes, based on your brand positioning, we will craft a tailored marketing strategy outlining effective channels, tactics, and messages to reach your target audience. This includes brand identity and product packaging recommendations.

What is the cost of the Niche Discovery Program?

The program is priced at $999. You can choose to pay this amount upfront or in three installments of $350 each.

Is the program suitable for startups and established brands?

Yes, the Niche Discovery Program is beneficial for both startups looking to establish a strong foundation and established brands seeking to refresh their brand identity and strategies.

How do I book a session?

To book a session, click on the “Book My Niche Discovery Session” button on our landing page. You’ll be prompted to fill out a detailed form, choose your payment option, preferred days, and time.

Can I get a refund if I'm not satisfied with the program?

We’re committed to providing value, but if you’re not satisfied after completing the first day of the program, you can request a refund of your payment. Please refer to our refund policy for more details.

How can I reach out for further inquiries?

Feel free to email us at for speedy support.
We’re here to assist you.