The Platform Nigeria

Briefing

The Platform Nigeria is an event designed to facilitate growth in the areas of personal capacity, productivity & National Development within Nigeria. The Platform has hosted over 20 sessions, and 50 speakers all across the world including people The Presidential Candidates: Peter Obi, Fela Durotoye, Vice President Yemi Osinbajo,  Jumoke Adenowo, Iyin Aboyeji, Ndubisi Ekweke, Leke Alder, Kunle Soriyan, and many more. Being her 10th-anniversary edition, The Platform wanted to increase publicity for the 2022 October 1st edition. We ran an 8-day Twitter Trend. At the end of the campaign, we had:

• More than 1.2 million actual reach and over 27 million potential media reach
• 2,500 Twitter engagements
• 1,765% growth in YouTube views
• More than 4,000 new followers across social media
• A 100% growth in Google Search for ‘The Platform Nigeria”