If you’re a small business owner, getting more awareness for your business is probably the most important thing to you. Every business wants new customers. The more the merrier, right?
However, it might seem like a Herculean task to get the word out about your business. How do you get more people to know about what you can do for them? It’s easy. Here are 7 easy ways to get your business out there:
1. Get other people to do it
Customers always prefer to listen to what people say about you than what you say about yourself. That’s why referral systems are so genius. Take a leaf from the greats – PayPal, Uber, even Google. No matter what type of business you run, referrals are the best way to spread the word about your business and attract new clients. Word-of-mouth works wonders for creating publicity for your business. Think about it – how many products or brands have you bought into simply because a friend or family member recommended it to you? If you want to create more awareness about your business, you need to implement a system that actively encourages referrals from your current customers. You could offer rewards in exchange for referrals, e.g. discounts.
2. Work on your website
If you do not already have a website, you need to get one right now. In this digital age, people spend hours staring at their phone screens. You need to be wherever your target audience is, so if their eyes are focused on digital screens, you need to make sure they can find your business there. Even if you already have a website, you need to make sure it is visible. You need to check your website often to make sure the content and design are optimized and up-to-date. If you don’t understand how to, you can simply hire a website design company to do the heavy-lifting for you.
3. Place your business on listing platforms
Websites aren’t the only way you can boost your business’ visibility online. When you look up “photographers in Port Harcourt,” the first page of the search engine will probably be full of online directories. You need to ensure that every time someone searches the internet for a service you offer, your business is one of the first to come up. Some examples of online directories with high SEO rankings in Nigeria include FineLib, BusinessList, VConnect, etc.
4. Promote your expertise
One way to publicise your business is by publicising your expertise. When people see that you know what you’re doing, they will seek your business naturally. One way to do this is through blog posts. For example, if you run a construction company, you can write blog posts that show you have in-depth knowledge about different aspects of construction. This way, you become a thought leader that people seek out because they trust that you are an expert in your industry. Another way you can promote your expertise is through seminars or panel discussions on topics that are relevant to your field.
5. Partner with other people
One great way of promoting your business is by partnering with people who already have influence among your target audience. You could partner with influencers or even complementary brands. For example, if you run a bakery, you can partner with a coffee shop. Influencers, when chosen well, are great partners when it comes to creating awareness about your business. The key is to choose influencers that appeal to your specific target audience, and package your message well enough that it doesn’t feel forced. And for clarity, when we say “influencers”, we don’t necessarily mean those that will eat up your entire revenue for the year (there are different levels to it).
6. Physical placements work, too
Even if your business is fully digital, placing it in physical spaces helps to increase people’s awareness about it. When you’re trying to get more people to know about your business, it is important to get in their faces. You don’t have to spend a lot of money on billboards or newspaper ads. Sometimes, little things help to place your brand at the front of peoples’ minds. You can place stickers on or in areas that your target audience frequent. If you have a very tight budget, you can get people to act as your physical spaces without them even knowing. Give out branded items to some of your frequent customers or key influencers, and watch the magic happen. If you run a car dealership, give out custom keychains. Whatever you do, just make sure your business is everywhere your audience is.
7. Good old networking
- Networking is an age-old strategy for getting the word out about what you do. When you go to events, introduce yourself to people and slip your business into the conversation. You need to attend events that are relevant to your industry and your target audience. The key to networking is to approach conversations with a “here’s how I can help you” attitude instead of a “here’s how you can help me” one.
The more people that know about your business, the more you grow your brand. If you’re a small business owner, you understand the importance of publicity and awareness in boosting sales and brand recognition. If you use even one of these 7 tips, your business will get the visibility you want in no time.
How can you handle social media without stress? In today’s world, no business can thrive without having a strong social media presence. However, managing your business’ social media page can be tough, especially when you’re doing it all by yourself.
Managing social media for your business doesn’t have to be stressful. Here are 5 useful tips for managing a stress-free and effective social media page:
1. Plan Ahead
The biggest mistake you can make with your brand’s social media page is to just dive in and start posting. You need to plan ahead. One way to do this is by creating a social media calendar. Sometimes, the toughest part about handling your business’ online presence isn’t the posting – it’s thinking of what to post. Every business should have a one-month content calendar ahead of posts. This way, you don’t have to stress yourself thinking of new ideas. You can just go to your social media calendar and pick the day’s post.
2. Use Post-Scheduling Tools:
You don’t have to sit by your phone all day, waiting for the set time to post. It can be stressful, with the many factors that could affect your regular posting. Phones can die, leaving you with no way to post; you can get carried away and forget to post at the set time; network services can slow you down. When you use post-scheduling tools, you don’t have to worry when unforeseen circumstances make it hard for you to post when you want to post. Post-scheduling platforms like Buffer, Hootsuite, and Sprout Social can help you schedule many posts across multiple social media platforms, all at the same time. These easy-to-use tools make it possible to manage your business’ social media page without stress.
3. Use Chatbots where possible:
Handling social media isn’t just about making posts. It’s also about answering inquiries, managing complaints, and sometimes taking orders (depending on the type of business). It can be tough to stay online all the time, especially since customers expect speedy replies to their messages. Instead of having to respond to every single message that comes in, you can use a chatbot to respond to certain basic messages. For example, you can program automated responses to price inquiries. Of course, chatbots cannot beat the human touch added when a real person handles social media, and so you can take over from the chatbot when queries are too advanced. Some chatbots you can use include MobileMonkey, Chatfuel, Manychat, etc.
4. Identify your audience:
You can waste a lot of time pandering to an audience that is not your target audience. One thing that makes social media managers burn out fast is trying to play to all audiences. Even the most generic brands have specific target audiences for social media posts. Playing to all audiences is like trying to please everyone – it’s tiring and often not effective. Sometimes, your audience isn’t even on the social media platform you spend the most time on. Your business doesn’t even have to be on all social media platforms. Do some research beforehand and figure out who your audience is, what social media platforms they use, and what times they frequent them. Otherwise, you will burn yourself out trying to put your business on platforms your target audience do not even frequent
5. Pay attention to social media metrics:
Social media metrics exist, not just to check your progress, but to make social media management easier. When you pay attention to social media metrics, you see the kind of content that does well, and the kind that doesn’t. Social media is all about playing to your audience. You can’t keep making motivational posts when your audience reacts better to the entertaining ones, and vice versa. It might not seem like much, but it is much easier to manage social media pages when you’re providing the right content that your audience wants.
Bonus Tip #6:
Take a break sometimes. You’re not a machine. Check your workload to make sure you’re not doing too much. If you’re running your business and handling its social media at the same time, consider outsourcing your social media management to someone else. You can’t run an effective page if you’re tired all the time.
Social media management isn’t hard when you know what to do. These 5 simple tips can make all the difference for your business’ social media page, and unburden you of a load of stress. Managing a social media page shouldn’t be a difficult job – you just need to know what to do.