I started Scrutiney as a t-shirt customizing business as a university undergraduate. I’ve always had a thing against boring and non-creative t-shirts, so I decided to start making cooler ones. It was after I produced my first set of t-shirts that I discovered that it takes more than having cool products to sell them. I struggled to sell my creative t-shirts. This was what inspired me to delve into marketing so as to understand the psychology behind why people buy things. I sought to answer questions such as: what makes a product desirable? What do people consider before buying? And like any worthy endeavor, I invested a great amount of time and effort before getting it right.
Here are some milestones that Scrutiney has gone through before becoming the result-driven marketing company we now are
