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BRAND IDENTITY DESIGN
Ogenes Beauty
- Client Ogenes
- Date October 2023
- Author Scrutiney
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In the heart of Ogenes lies a narrative of beauty, sophistication, and the pursuit of radiance. Inspired by the idea that their products possess the inherent power to enhance one's beauty, the brand embodies the essence of good genes, bringing forth a fusion of science, nature, and elegance. It's not just about skincare; it's a journey towards timeless allure.
What We Did
Our solution involves the creation of a comprehensive brand identity that covers the spirit of Ogenes. This includes:
1. Change of Name
Ogenes, previously known for its remarkable beauty products, is embarking on a new journey with a fresh name. This change reflects the brand’s evolution, capturing its essence in a way that resonates with its audience and sets the stage for exciting transformations.
2. Brand Positioning
In a sea of beauty brands, Ogenes carves its unique space. Positioned as a trendsetter, Ogenes is more than skincare; it’s a lifestyle. With an unwavering commitment to quality and innovation, Ogenes stands as a beacon of confidence and beauty in every product it offers.
3. Slogan Creation
This succinct slogan embodies the strength of Ogenes. It invites individuals to not just use beauty products but to elevate their entire confidence. It’s a call to embrace youth and radiate beauty with Ogenes by your side.
4. Overall Brand Design
Ogenes unveils a visual identity that’s as captivating as its products. The design reflects modern elegance, with soft tones conveying approachability and sophistication. Clean lines and a distinctive logo evoke a sense of trust, aligning perfectly with Ogenes’ commitment to quality beauty solutions.
Potential Impact
1. Consistent Brand Representation
A unified brand identity ensures consistent representation across all platforms, enhancing brand recall and consumer trust.
2. Increased Consumer Connection
The new identity aligns Ogenes with a lifestyle, fostering a deeper emotional connection with consumers who seek more than just skincare products.
3. Market Differentiation
In a competitive market, the distinctive brand identity sets Ogenes apart, making it instantly recognizable and memorable.