How we achieved a 400% sales surge in 6 months for this beauty brand
•Brand Strategy•December 26, 2023
Having a website alone won’t drive sales. At Scrutiney, we believe in websites that deliver results. Here’s how we boosted the website sales of VSP Botanics, a plant-based skincare brand serving 3 continents
1. The Problem:
VSP Botanics‘ old website lacked a clear product organization, making it difficult for customers to find the products they need quickly.
We restructured the site by categorizing products according to different skin types and skin concerns. Now, finding products is just 2 clicks away!
2. The Problem:
The old product images didn’t captivate potential buyers.
We searched and recommended some of the best product photographers to them. With this, we got captivating product images that appeal to shoppers. The new images also helped the overall website aesthetics.
3. The Problem:
Managing hundreds of customer inquiries weekly on WhatsApp and Instagram DM was overwhelming.
We implemented a live chat with automated prompts, easing customer interactions. We also delivered a training to their customer support team on how to use the tool.
4. The Problem:
Customers needed personalized assistance.
In addition to the live chat system, we introduced a free consultation booking system to provide personalized support to customers.
5. The Problem:
Global product accessibility was limited.
We developed a store locator page that allows customers find their distributing agents worldwide.
How does a 400% increase in your website shoppers sound? Great, we bet. Outside of providing people with information, your website can be a revenue-generating channel if done well. By redesigning our client’s website, we turned it into a sales machine. Let’s write your success story together!
Get a free website consultation today by sending us a message on our request form