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The Power of User-Generated Content on Glossier’s Beauty Brand Marketing

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Tag: user generated content

The Power of User-Generated Content on Glossier’s Beauty Brand Marketing
Brand Strategy • February 28, 2024
The Power of User-Generated Content on Glossier’s Beauty Brand Marketing

From makeup tutorials on YouTube to skincare routines shared on Instagram, consumers are increasingly turning to fellow users for authentic product recommendations and inspiration. This shift in consumer behavior presents…………..